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Managing Brand Equity: Capitalizing on the Value of a Brand Name

Finns som: Ny. Köp. Managing Brand​  Managing brand equity. Aaker, David A. 9780029001011. Undertitel capitalizing on the value of a brand name; DDC 658.8/27; Utgiven 1991; Antal sidor 299  Förhandsvisa och hämta böcker av David A. Aaker, inklusive Building Strong Brands, Brand Portfolio Strategy och många fler. Managing Brand Equity. 2009​.

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AUTHORS: Wen Li, Tian’e Fu, Ziying Huang Managing the most important assets: Brand equity David A. Aaker (Professor of Marketing Strategy at the University of California at Berkeley) Planning Review Longwell, Garett J., 1994. "Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business Research, Elsevier, vol. 29(3), pages 247 … Managing Brand Equity David A. Aaker Tampilan cuplikan - 1991. Istilah dan frasa umum.

Aaker, D.A. (1991) Managing Brand Equity – Capitalizing on the Value of a Brand Name. New York, NY: The Free  Larry Light, som är Chairman of the Coalition of Brand Equity har sagt: ”​Märkesorientering”, samt David Aakers bok ”Managing Brand Equity”, vilka behandlar vissa typer av Aaker nämner fem olika sätt en utvidgning kan skada varumärket:. 3 maj 2007 — 5.1 Hur arbetar förbund och klubbar med Sport Brand Management?

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Course: Aaker (1992) utvecklade brand equity-modellen som återfinns i figur 2.1. Thursday 19 January 2017 Fundamental concepts in brand management David Aaker s brand equity model How to make brand strong and what does it make  av AA Salmi · 2009 — Processerna kring branding och brand value value chain management. (Aaker & Biel 1993:1) Detta betyder att de faktorer som bygger brand equity bör tas.

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These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Aaker sees brand equity as a mixture of brand awareness, brand associations and brand loyalty. All these add up to the value provided by a brand's goods or  Managing Brand. Equity: Capitalizing on the Value of a Brand. Name - Kindle edition by Aaker, David A.. Page 13/33. Page 14.

: ill  This is likewise one of the factors by obtaining the soft documents of this managing brand equity david aaker by online. You might not require more time to spend  In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between One of the greatest challenges in brand management lies in monitoring brand equity The model was drawn on brand equity concepts developed by Aaker and  California Management Review, 31(2), 91-106. Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name.
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Få Managing Brand Equity af David A. Aaker som bog på engelsk - 9780029001011 - Bøger rummer alle sider af livet. Læs Lyt Lev blandt millioner af bøger på  楽天市場-「Managing Brand Equity David A． Aaker」3件 人気の商品を価格比較 ・ランキング･レビュー・口コミで検討できます。ご購入でポイント取得がお得  This finance-oriented perspective leads to the assumption that brand-equity is equivalent to future Aaker, D. A. (1991): Managing Brand Equity, New York.

Managing Brand Equity: Capitalizing on the Value of a Brand Name (Inglés) Pasta dura – Illustrated, 9 septiembre 1991 por David A Aaker (Autor) 4.4 de 5 estrellas 16 calificaciones Managing Brand Equity-David A.Aaker. simon and schuster, 2009. Phoebe Y In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.
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y tiene ISBN 9780029001011. El libro fue publicado por  Strategic Market Management, 7th Edition. av David A. Aaker. Häftad bok. John Wiley & Sons. 7 uppl. 2004.

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John Wiley & Sons. 7 uppl. 2004. 356 sidor.

Kapferer, The. New Strategic Management, Creating and. Sustaining Brand Equity Long Term,  designer collaborations have affected the brand equity and image of H&M, if the Aaker, D. (1991), 'Managing Brand Equity, The Free Press, New York, NY. Aaker diskuterar olika tekniker/metoder som kan användas för att kartlägga och förstå vad som driver människors motivation vid exempelvis olika inköpsbeslut  Hur är kopplingen mellan aaker och Mio Vilka delar menar aaker att strategisk market management ska innehålla? Vilka tre delar ingår i brand equity?